Influencer marketing is cemented in the imagination of today’s brands. It’s a natural step in consumerism, and it’s been going on for centuries, albeit in different forms.

Finding an influencer who can best promote your brand is key to having a successful campaign. Follow these tips for working with all kinds of influencers.

Two of the biggest questions we are asked when it comes to influencer marketing campaigns are: “How can we measure the ROI?” and, “Will this lead directly to sales?".