Emma is a Londoner in love with New York and currently living between the two. She runs international marketing for the luggage start-up “Away”.

Influencer marketing is cemented in the imagination of today’s brands. It’s a natural step in consumerism, and it’s been going on for centuries, albeit in different forms.

Introducing this month's fresh face: Mikey DeTemple. Ex-professional surfer who resides in Brooklyn and Montauk. Filmmaker and photographer.

An influencer is someone who can promote your product to a desired audience in a way that is different to traditional advertising.

Our New York office shares 5 insider tips on how to create a successful Instagram influencer marketing campaign for your brand.

Is there even such a thing as being too popular? Apparently so.

Two of the biggest questions we are asked when it comes to influencer marketing campaigns are: “How can we measure the ROI?” and, “Will this lead directly to sales?".